Market Research Analysts and Marketing Specialists salary in Texas
Market Research Analysts and Marketing Specialists in Texas earn a median of $72,520 a year ($34.87 an hour), based on BLS data for 63,350 workers.
Pay ranges from $37,640 for the lowest-paid 10% to $135,710 for the top 10%. That is 8% lower than the national median of $78,760. Texas ranks 21st of 51 states for market research analysts and marketing specialists pay. There are 4.5 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.78). The average (mean) salary is $79,770, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Texas
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $37,640 | $18.10 |
| 25th percentile | $52,060 | $25.03 |
| Median | $72,520 | $34.87 |
| 75th percentile | $98,320 | $47.27 |
| 90th percentile (top earners) | $135,710 | $65.24 |
| Average (mean) | $79,770 | $38.35 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,043.33 |
| Semi-monthly (24 a year) | $3,021.67 |
| Biweekly (26 a year) | $2,789.23 |
| Weekly | $1,394.62 |
| Hourly | $34.87 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $72,520 salary, see how much house you can afford in Texas at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Texas
| Metro area | Median salary | Workers |
|---|---|---|
| Austin-Round Rock-San Marcos, TX | $80,460 | 8,270 |
| Dallas-Fort Worth-Arlington, TX | $75,240 | 20,900 |
| Midland, TX | $72,550 | 250 |
| Houston-Pasadena-The Woodlands, TX | $67,370 | 14,480 |
| San Antonio-New Braunfels, TX | $65,950 | 4,140 |
| College Station-Bryan, TX | $61,620 | 380 |
| Amarillo, TX | $61,380 | 310 |
| Victoria, TX | $60,760 | 70 |
| Sherman-Denison, TX | $59,950 | 130 |
| Killeen-Temple, TX | $58,990 | 340 |
| Abilene, TX | $58,980 | 190 |
| Longview, TX | $58,840 | 270 |
| Odessa, TX | $56,330 | 100 |
| Waco, TX | $56,310 | 360 |
| Corpus Christi, TX | $55,980 | 380 |
| Lubbock, TX | $52,820 | 360 |
| Beaumont-Port Arthur, TX | $52,530 | 410 |
| Tyler, TX | $51,920 | 280 |
| El Paso, TX | $50,680 | 800 |
| San Angelo, TX | $48,530 | 130 |
| Texarkana, TX-AR | $48,510 | 110 |
| McAllen-Edinburg-Mission, TX | $48,350 | 570 |
| Wichita Falls, TX | $47,840 | 120 |
| Brownsville-Harlingen, TX | $47,320 | 310 |
| Laredo, TX | $47,220 | 200 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Texas
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $98,440 | $47.33 |
| Business Operations Specialists, All Other | $80,820 | $38.86 |
| Human Resources Specialist | $68,920 | $33.14 |
| Management Analyst | $101,400 | $48.75 |
| Training and Development Specialists | $62,860 | $30.22 |
| Buyers and Purchasing Agents | $76,050 | $36.56 |
| Compliance Officer | $75,370 | $36.24 |
| Claims Adjusters, Examiners, and Investigators | $78,800 | $37.89 |
| Logistician | $75,480 | $36.29 |
| Cost Estimator | $76,980 | $37.01 |
| Meeting, Convention, and Event Planners | $57,470 | $27.63 |
| Fundraiser | $60,320 | $29.00 |
| Labor Relations Specialist | $79,640 | $38.29 |
| Insurance Appraisers, Auto Damage | $79,200 | $38.08 |
More: Business and Financial Operations Occupations · all salaries in Texas
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Texas?
The median salary for market research analysts and marketing specialists in Texas is $72,520 a year, or $34.87 an hour. Pay ranges from $37,640 for the lowest-paid 10% to $135,710 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Texas?
The top 10% of market research analysts and marketing specialists in Texas earn at least $135,710 a year. The top 25% earn $98,320 or more.
What is the starting pay for market research analysts and marketing specialists in Texas?
Entry-level pay (the 10th percentile) is about $37,640 a year, and a quarter of market research analysts and marketing specialists earn $52,060 or less.
How many market research analysts and marketing specialists work in Texas?
About 63,350 market research analysts and marketing specialists are employed in Texas, not counting the self-employed.