Market Research Analysts and Marketing Specialists salary in Massachusetts
Market Research Analysts and Marketing Specialists in Massachusetts earn a median of $101,810 a year ($48.95 an hour), based on BLS data for 39,710 workers.
Pay ranges from $58,090 for the lowest-paid 10% to $166,970 for the top 10%. That is 29% higher than the national median of $78,760. Massachusetts ranks 1st of 51 states for market research analysts and marketing specialists pay, one of the best-paying states for this job. There are 11 market research analysts and marketing specialists per 1,000 jobs here — the job is 1.9× more common than nationally. The average (mean) salary is $108,600, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Massachusetts
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $58,090 | $27.93 |
| 25th percentile | $77,220 | $37.12 |
| Median | $101,810 | $48.95 |
| 75th percentile | $133,460 | $64.16 |
| 90th percentile (top earners) | $166,970 | $80.28 |
| Average (mean) | $108,600 | $52.21 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $8,484.17 |
| Semi-monthly (24 a year) | $4,242.08 |
| Biweekly (26 a year) | $3,915.77 |
| Weekly | $1,957.88 |
| Hourly | $48.95 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $101,810 salary, see how much house you can afford in Massachusetts at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Massachusetts
| Metro area | Median salary | Workers |
|---|---|---|
| Boston-Cambridge-Newton, MA-NH | $102,390 | 32,310 |
| Worcester, MA | $90,300 | 2,030 |
| Springfield, MA | $85,970 | 1,050 |
| Providence-Warwick, RI-MA | $83,960 | 4,080 |
| Barnstable Town, MA | $79,150 | 440 |
| Pittsfield, MA | $75,940 | 300 |
| Amherst Town-Northampton, MA | $72,550 | 350 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Massachusetts
| Job | Median salary | Hourly |
|---|---|---|
| Management Analyst | $134,720 | $64.77 |
| Human Resources Specialist | $85,630 | $41.17 |
| Project Management Specialist | $114,190 | $54.90 |
| Business Operations Specialists, All Other | $93,270 | $44.84 |
| Compliance Officer | $102,060 | $49.07 |
| Buyers and Purchasing Agents | $85,970 | $41.33 |
| Training and Development Specialists | $80,270 | $38.59 |
| Fundraiser | $79,060 | $38.01 |
| Logistician | $100,360 | $48.25 |
| Claims Adjusters, Examiners, and Investigators | $83,740 | $40.26 |
| Meeting, Convention, and Event Planners | $75,740 | $36.42 |
| Cost Estimator | $100,840 | $48.48 |
| Compensation, Benefits, and Job Analysis Specialists | $95,890 | $46.10 |
| Labor Relations Specialist | $111,260 | $53.49 |
More: Business and Financial Operations Occupations · all salaries in Massachusetts
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Massachusetts?
The median salary for market research analysts and marketing specialists in Massachusetts is $101,810 a year, or $48.95 an hour. Pay ranges from $58,090 for the lowest-paid 10% to $166,970 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Massachusetts?
The top 10% of market research analysts and marketing specialists in Massachusetts earn at least $166,970 a year. The top 25% earn $133,460 or more.
What is the starting pay for market research analysts and marketing specialists in Massachusetts?
Entry-level pay (the 10th percentile) is about $58,090 a year, and a quarter of market research analysts and marketing specialists earn $77,220 or less.
How many market research analysts and marketing specialists work in Massachusetts?
About 39,710 market research analysts and marketing specialists are employed in Massachusetts, not counting the self-employed.