Market Research Analysts and Marketing Specialists salary in Minnesota
Market Research Analysts and Marketing Specialists in Minnesota earn a median of $87,510 a year ($42.07 an hour), based on BLS data for 21,280 workers.
Pay ranges from $50,400 for the lowest-paid 10% to $143,180 for the top 10%. That is 11% higher than the national median of $78,760. Minnesota ranks 9th of 51 states for market research analysts and marketing specialists pay. There are 7.2 market research analysts and marketing specialists per 1,000 jobs here — the job is 1.3× more common than nationally. The average (mean) salary is $94,120, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Minnesota
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $50,400 | $24.23 |
| 25th percentile | $63,850 | $30.70 |
| Median | $87,510 | $42.07 |
| 75th percentile | $123,720 | $59.48 |
| 90th percentile (top earners) | $143,180 | $68.84 |
| Average (mean) | $94,120 | $45.25 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $7,292.50 |
| Semi-monthly (24 a year) | $3,646.25 |
| Biweekly (26 a year) | $3,365.77 |
| Weekly | $1,682.88 |
| Hourly | $42.07 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $87,510 salary, see how much house you can afford in Minnesota at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Minnesota
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | 16,760 |
| Rochester, MN | $83,030 | 320 |
| Mankato, MN | $73,020 | 230 |
| St. Cloud, MN | $73,000 | 350 |
| Sioux Falls, SD-MN | $66,060 | 760 |
| Duluth, MN-WI | $63,380 | 330 |
| La Crosse-Onalaska, WI-MN | $61,930 | 370 |
| Fargo, ND-MN | $61,680 | 790 |
| Grand Forks, ND-MN | $60,530 | 190 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Minnesota
| Job | Median salary | Hourly |
|---|---|---|
| Management Analyst | $100,790 | $48.46 |
| Project Management Specialist | $97,860 | $47.05 |
| Human Resources Specialist | $78,760 | $37.87 |
| Business Operations Specialists, All Other | $77,820 | $37.41 |
| Buyers and Purchasing Agents | $80,370 | $38.64 |
| Training and Development Specialists | $76,710 | $36.88 |
| Compliance Officer | $85,920 | $41.31 |
| Claims Adjusters, Examiners, and Investigators | $78,350 | $37.67 |
| Cost Estimator | $80,810 | $38.85 |
| Logistician | $82,320 | $39.58 |
| Fundraiser | $76,910 | $36.98 |
| Meeting, Convention, and Event Planners | $57,710 | $27.75 |
| Labor Relations Specialist | $100,760 | $48.44 |
| Compensation, Benefits, and Job Analysis Specialists | $78,770 | $37.87 |
More: Business and Financial Operations Occupations · all salaries in Minnesota
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Minnesota?
The median salary for market research analysts and marketing specialists in Minnesota is $87,510 a year, or $42.07 an hour. Pay ranges from $50,400 for the lowest-paid 10% to $143,180 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Minnesota?
The top 10% of market research analysts and marketing specialists in Minnesota earn at least $143,180 a year. The top 25% earn $123,720 or more.
What is the starting pay for market research analysts and marketing specialists in Minnesota?
Entry-level pay (the 10th percentile) is about $50,400 a year, and a quarter of market research analysts and marketing specialists earn $63,850 or less.
How many market research analysts and marketing specialists work in Minnesota?
About 21,280 market research analysts and marketing specialists are employed in Minnesota, not counting the self-employed.