Market Research Analysts and Marketing Specialists salary in Washington
Market Research Analysts and Marketing Specialists in Washington earn a median of $95,120 a year ($45.73 an hour), based on BLS data for 24,460 workers.
Pay ranges from $52,000 for the lowest-paid 10% to $174,040 for the top 10%. That is 21% higher than the national median of $78,760. Washington ranks 5th of 51 states for market research analysts and marketing specialists pay, one of the best-paying states for this job. There are 6.9 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $107,970, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Washington
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $52,000 | $25.00 |
| 25th percentile | $67,590 | $32.50 |
| Median | $95,120 | $45.73 |
| 75th percentile | $139,560 | $67.10 |
| 90th percentile (top earners) | $174,040 | $83.68 |
| Average (mean) | $107,970 | $51.91 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $7,926.67 |
| Semi-monthly (24 a year) | $3,963.33 |
| Biweekly (26 a year) | $3,658.46 |
| Weekly | $1,829.23 |
| Hourly | $45.73 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $95,120 salary, see how much house you can afford in Washington at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Washington
| Metro area | Median salary | Workers |
|---|---|---|
| Seattle-Tacoma-Bellevue, WA | $102,170 | 18,030 |
| Portland-Vancouver-Hillsboro, OR-WA | $85,350 | 8,130 |
| Olympia-Lacey-Tumwater, WA | $79,910 | 620 |
| Kennewick-Richland, WA | $76,540 | 370 |
| Bremerton-Silverdale-Port Orchard, WA | $76,220 | 340 |
| Longview-Kelso, WA | $71,120 | 100 |
| Spokane-Spokane Valley, WA | $70,390 | 1,200 |
| Wenatchee-East Wenatchee, WA | $69,160 | 160 |
| Mount Vernon-Anacortes, WA | $68,710 | 200 |
| Yakima, WA | $64,900 | 240 |
| Bellingham, WA | $63,570 | 470 |
| Walla Walla, WA | $63,120 | 60 |
| Lewiston, ID-WA | $60,270 | 90 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Washington
| Job | Median salary | Hourly |
|---|---|---|
| Business Operations Specialists, All Other | $100,360 | $48.25 |
| Project Management Specialist | $124,160 | $59.69 |
| Management Analyst | $109,170 | $52.49 |
| Human Resources Specialist | $84,550 | $40.65 |
| Buyers and Purchasing Agents | $85,130 | $40.93 |
| Compliance Officer | $88,790 | $42.69 |
| Training and Development Specialists | $81,860 | $39.35 |
| Cost Estimator | $86,070 | $41.38 |
| Claims Adjusters, Examiners, and Investigators | $80,700 | $38.80 |
| Logistician | $107,250 | $51.56 |
| Fundraiser | $79,000 | $37.98 |
| Meeting, Convention, and Event Planners | $65,530 | $31.50 |
| Compensation, Benefits, and Job Analysis Specialists | $86,630 | $41.65 |
| Labor Relations Specialist | $104,100 | $50.05 |
More: Business and Financial Operations Occupations · all salaries in Washington
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Washington?
The median salary for market research analysts and marketing specialists in Washington is $95,120 a year, or $45.73 an hour. Pay ranges from $52,000 for the lowest-paid 10% to $174,040 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Washington?
The top 10% of market research analysts and marketing specialists in Washington earn at least $174,040 a year. The top 25% earn $139,560 or more.
What is the starting pay for market research analysts and marketing specialists in Washington?
Entry-level pay (the 10th percentile) is about $52,000 a year, and a quarter of market research analysts and marketing specialists earn $67,590 or less.
How many market research analysts and marketing specialists work in Washington?
About 24,460 market research analysts and marketing specialists are employed in Washington, not counting the self-employed.