Market Research Analysts and Marketing Specialists salary in Worcester, MA
Market Research Analysts and Marketing Specialists in the Worcester, MA metro area earn a median of $90,300 a year ($43.41 an hour), based on BLS data for 2,030 workers.
Pay ranges from $51,590 for the lowest-paid 10% to $152,790 for the top 10%. That is 15% higher than the national median of $78,760. Pay here is 11% lower than the Massachusetts statewide median of $101,810. There are 5.8 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $96,080, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Worcester, MA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $51,590 | $24.80 |
| 25th percentile | $64,130 | $30.83 |
| Median | $90,300 | $43.41 |
| 75th percentile | $123,330 | $59.29 |
| 90th percentile (top earners) | $152,790 | $73.46 |
| Average (mean) | $96,080 | $46.19 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $7,525 |
| Semi-monthly (24 a year) | $3,762.50 |
| Biweekly (26 a year) | $3,473.08 |
| Weekly | $1,736.54 |
| Hourly | $43.41 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $90,300 salary, see how much house you can afford in Massachusetts at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Boston-Cambridge-Newton, MA-NH | $102,390 | 32,310 |
| Springfield, MA | $85,970 | 1,050 |
| Providence-Warwick, RI-MA | $83,960 | 4,080 |
| Barnstable Town, MA | $79,150 | 440 |
| Pittsfield, MA | $75,940 | 300 |
| Amherst Town-Northampton, MA | $72,550 | 350 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the Massachusetts statewide figures.
Related jobs in Worcester, MA
| Job | Median salary | Hourly |
|---|---|---|
| Human Resources Specialist | $77,290 | $37.16 |
| Project Management Specialist | $100,290 | $48.22 |
| Business Operations Specialists, All Other | $77,340 | $37.18 |
| Buyers and Purchasing Agents | $78,690 | $37.83 |
| Management Analyst | $122,180 | $58.74 |
| Training and Development Specialists | $72,080 | $34.65 |
| Compliance Officer | $91,730 | $44.10 |
| Claims Adjusters, Examiners, and Investigators | $80,560 | $38.73 |
| Cost Estimator | $92,570 | $44.50 |
| Fundraiser | $59,420 | $28.57 |
| Logistician | $98,390 | $47.30 |
| Meeting, Convention, and Event Planners | $64,910 | $31.21 |
| Compensation, Benefits, and Job Analysis Specialists | $85,660 | $41.18 |
| Insurance Appraisers, Auto Damage | $81,880 | $39.36 |
More: Business and Financial Operations Occupations · all salaries in Worcester, MA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Worcester, MA?
The median salary for market research analysts and marketing specialists in the Worcester, MA metro area is $90,300 a year, or $43.41 an hour. Pay ranges from $51,590 for the lowest-paid 10% to $152,790 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Worcester, MA?
The top 10% of market research analysts and marketing specialists in the Worcester, MA metro area earn at least $152,790 a year. The top 25% earn $123,330 or more.
What is the starting pay for market research analysts and marketing specialists in Worcester, MA?
Entry-level pay (the 10th percentile) is about $51,590 a year, and a quarter of market research analysts and marketing specialists earn $64,130 or less.
How many market research analysts and marketing specialists work in Worcester, MA?
About 2,030 market research analysts and marketing specialists are employed in the Worcester, MA metro area, not counting the self-employed.