Market Research Analysts and Marketing Specialists salary in Amarillo, TX
Market Research Analysts and Marketing Specialists in the Amarillo, TX metro area earn a median of $61,380 a year ($29.51 an hour), based on BLS data for 310 workers.
Pay ranges from $38,940 for the lowest-paid 10% to $102,460 for the top 10%. That is 22% lower than the national median of $78,760. Pay here is 15% lower than the Texas statewide median of $72,520. There are 2.5 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.44). The average (mean) salary is $68,030, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Amarillo, TX
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $38,940 | $18.72 |
| 25th percentile | $46,350 | $22.28 |
| Median | $61,380 | $29.51 |
| 75th percentile | $81,160 | $39.02 |
| 90th percentile (top earners) | $102,460 | $49.26 |
| Average (mean) | $68,030 | $32.71 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,115 |
| Semi-monthly (24 a year) | $2,557.50 |
| Biweekly (26 a year) | $2,360.77 |
| Weekly | $1,180.38 |
| Hourly | $29.51 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $61,380 salary, see how much house you can afford in Texas at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Austin-Round Rock-San Marcos, TX | $80,460 | 8,270 |
| Dallas-Fort Worth-Arlington, TX | $75,240 | 20,900 |
| Midland, TX | $72,550 | 250 |
| Houston-Pasadena-The Woodlands, TX | $67,370 | 14,480 |
| San Antonio-New Braunfels, TX | $65,950 | 4,140 |
| College Station-Bryan, TX | $61,620 | 380 |
| Victoria, TX | $60,760 | 70 |
| Sherman-Denison, TX | $59,950 | 130 |
| Killeen-Temple, TX | $58,990 | 340 |
| Abilene, TX | $58,980 | 190 |
| Longview, TX | $58,840 | 270 |
| Odessa, TX | $56,330 | 100 |
| Waco, TX | $56,310 | 360 |
| Corpus Christi, TX | $55,980 | 380 |
| Lubbock, TX | $52,820 | 360 |
| Beaumont-Port Arthur, TX | $52,530 | 410 |
| Tyler, TX | $51,920 | 280 |
| El Paso, TX | $50,680 | 800 |
| San Angelo, TX | $48,530 | 130 |
| Texarkana, TX-AR | $48,510 | 110 |
| McAllen-Edinburg-Mission, TX | $48,350 | 570 |
| Wichita Falls, TX | $47,840 | 120 |
| Brownsville-Harlingen, TX | $47,320 | 310 |
| Laredo, TX | $47,220 | 200 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the Texas statewide figures.
Related jobs in Amarillo, TX
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $83,210 | $40.01 |
| Business Operations Specialists, All Other | $74,370 | $35.76 |
| Human Resources Specialist | $62,180 | $29.90 |
| Buyers and Purchasing Agents | $71,840 | $34.54 |
| Training and Development Specialists | $51,070 | $24.55 |
| Compliance Officer | $64,470 | $30.99 |
| Management Analyst | $82,000 | $39.42 |
| Cost Estimator | $72,140 | $34.68 |
| Claims Adjusters, Examiners, and Investigators | $80,850 | $38.87 |
| Logistician | $61,410 | $29.52 |
| Meeting, Convention, and Event Planners | $49,370 | $23.73 |
| Fundraiser | $63,060 | $30.32 |
| Compensation, Benefits, and Job Analysis Specialists | $62,660 | $30.12 |
| Accountants and Auditors | $76,200 | $36.64 |
More: Business and Financial Operations Occupations · all salaries in Amarillo, TX
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Amarillo, TX?
The median salary for market research analysts and marketing specialists in the Amarillo, TX metro area is $61,380 a year, or $29.51 an hour. Pay ranges from $38,940 for the lowest-paid 10% to $102,460 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Amarillo, TX?
The top 10% of market research analysts and marketing specialists in the Amarillo, TX metro area earn at least $102,460 a year. The top 25% earn $81,160 or more.
What is the starting pay for market research analysts and marketing specialists in Amarillo, TX?
Entry-level pay (the 10th percentile) is about $38,940 a year, and a quarter of market research analysts and marketing specialists earn $46,350 or less.
How many market research analysts and marketing specialists work in Amarillo, TX?
About 310 market research analysts and marketing specialists are employed in the Amarillo, TX metro area, not counting the self-employed.