Market Research Analysts and Marketing Specialists salary in Longview, TX
Market Research Analysts and Marketing Specialists in the Longview, TX metro area earn a median of $58,840 a year ($28.29 an hour), based on BLS data for 270 workers.
Pay ranges from $36,450 for the lowest-paid 10% to $98,120 for the top 10%. That is 25% lower than the national median of $78,760. Pay here is 19% lower than the Texas statewide median of $72,520. There are 2.3 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.40). The average (mean) salary is $63,480, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Longview, TX
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $36,450 | $17.52 |
| 25th percentile | $46,180 | $22.20 |
| Median | $58,840 | $28.29 |
| 75th percentile | $74,730 | $35.93 |
| 90th percentile (top earners) | $98,120 | $47.18 |
| Average (mean) | $63,480 | $30.52 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $4,903.33 |
| Semi-monthly (24 a year) | $2,451.67 |
| Biweekly (26 a year) | $2,263.08 |
| Weekly | $1,131.54 |
| Hourly | $28.29 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $58,840 salary, see how much house you can afford in Texas at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Austin-Round Rock-San Marcos, TX | $80,460 | 8,270 |
| Dallas-Fort Worth-Arlington, TX | $75,240 | 20,900 |
| Midland, TX | $72,550 | 250 |
| Houston-Pasadena-The Woodlands, TX | $67,370 | 14,480 |
| San Antonio-New Braunfels, TX | $65,950 | 4,140 |
| College Station-Bryan, TX | $61,620 | 380 |
| Amarillo, TX | $61,380 | 310 |
| Victoria, TX | $60,760 | 70 |
| Sherman-Denison, TX | $59,950 | 130 |
| Killeen-Temple, TX | $58,990 | 340 |
| Abilene, TX | $58,980 | 190 |
| Odessa, TX | $56,330 | 100 |
| Waco, TX | $56,310 | 360 |
| Corpus Christi, TX | $55,980 | 380 |
| Lubbock, TX | $52,820 | 360 |
| Beaumont-Port Arthur, TX | $52,530 | 410 |
| Tyler, TX | $51,920 | 280 |
| El Paso, TX | $50,680 | 800 |
| San Angelo, TX | $48,530 | 130 |
| Texarkana, TX-AR | $48,510 | 110 |
| McAllen-Edinburg-Mission, TX | $48,350 | 570 |
| Wichita Falls, TX | $47,840 | 120 |
| Brownsville-Harlingen, TX | $47,320 | 310 |
| Laredo, TX | $47,220 | 200 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the Texas statewide figures.
Related jobs in Longview, TX
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $85,870 | $41.29 |
| Business Operations Specialists, All Other | $69,270 | $33.30 |
| Human Resources Specialist | $64,750 | $31.13 |
| Training and Development Specialists | $56,970 | $27.39 |
| Buyers and Purchasing Agents | $64,610 | $31.06 |
| Compliance Officer | $63,180 | $30.38 |
| Cost Estimator | $69,450 | $33.39 |
| Management Analyst | $97,410 | $46.83 |
| Logistician | $68,890 | $33.12 |
| Claims Adjusters, Examiners, and Investigators | $59,990 | $28.84 |
| Meeting, Convention, and Event Planners | $53,300 | $25.63 |
| Accountants and Auditors | $75,060 | $36.09 |
| Loan Officer | $66,620 | $32.03 |
| Financial and Investment Analysts | $88,130 | $42.37 |
More: Business and Financial Operations Occupations · all salaries in Longview, TX
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Longview, TX?
The median salary for market research analysts and marketing specialists in the Longview, TX metro area is $58,840 a year, or $28.29 an hour. Pay ranges from $36,450 for the lowest-paid 10% to $98,120 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Longview, TX?
The top 10% of market research analysts and marketing specialists in the Longview, TX metro area earn at least $98,120 a year. The top 25% earn $74,730 or more.
What is the starting pay for market research analysts and marketing specialists in Longview, TX?
Entry-level pay (the 10th percentile) is about $36,450 a year, and a quarter of market research analysts and marketing specialists earn $46,180 or less.
How many market research analysts and marketing specialists work in Longview, TX?
About 270 market research analysts and marketing specialists are employed in the Longview, TX metro area, not counting the self-employed.