Market Research Analysts and Marketing Specialists salary in Salinas, CA
Market Research Analysts and Marketing Specialists in the Salinas, CA metro area earn a median of $70,440 a year ($33.86 an hour), based on BLS data for 540 workers.
Pay ranges from $38,000 for the lowest-paid 10% to $132,650 for the top 10%. That is 11% lower than the national median of $78,760. Pay here is 26% lower than the California statewide median of $94,700. There are 2.9 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.50). The average (mean) salary is $77,760, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Salinas, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $38,000 | $18.27 |
| 25th percentile | $48,950 | $23.54 |
| Median | $70,440 | $33.86 |
| 75th percentile | $93,590 | $45.00 |
| 90th percentile (top earners) | $132,650 | $63.78 |
| Average (mean) | $77,760 | $37.38 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,870 |
| Semi-monthly (24 a year) | $2,935 |
| Biweekly (26 a year) | $2,709.23 |
| Weekly | $1,354.62 |
| Hourly | $33.86 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $70,440 salary, see how much house you can afford in California at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24,120 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | 39,390 |
| Napa, CA | $81,440 | 390 |
| Oxnard-Thousand Oaks-Ventura, CA | $80,100 | 1,570 |
| Santa Maria-Santa Barbara, CA | $79,710 | 960 |
| San Diego-Chula Vista-Carlsbad, CA | $79,440 | n/a |
| Santa Cruz-Watsonville, CA | $78,880 | 440 |
| Santa Rosa-Petaluma, CA | $78,810 | 960 |
| Sacramento-Roseville-Folsom, CA | $78,630 | 4,470 |
| Stockton-Lodi, CA | $73,650 | 730 |
| Vallejo, CA | $73,470 | 370 |
| Modesto, CA | $71,600 | 580 |
| Chico, CA | $70,820 | 320 |
| Hanford-Corcoran, CA | $70,720 | 80 |
| Bakersfield-Delano, CA | $69,910 | 740 |
| Riverside-San Bernardino-Ontario, CA | $69,840 | 5,280 |
| Redding, CA | $68,140 | 220 |
| San Luis Obispo-Paso Robles, CA | $66,660 | 520 |
| Visalia, CA | $66,330 | 340 |
| Merced, CA | $65,640 | 170 |
| Yuba City, CA | $65,410 | 110 |
| Fresno, CA | $62,880 | 1,350 |
| El Centro, CA | $60,540 | 100 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the California statewide figures.
Related jobs in Salinas, CA
| Job | Median salary | Hourly |
|---|---|---|
| Business Operations Specialists, All Other | $86,590 | $41.63 |
| Management Analyst | $102,640 | $49.35 |
| Human Resources Specialist | $80,100 | $38.51 |
| Project Management Specialist | $102,400 | $49.23 |
| Buyers and Purchasing Agents | $80,500 | $38.70 |
| Training and Development Specialists | $66,030 | $31.74 |
| Compliance Officer | $91,210 | $43.85 |
| Meeting, Convention, and Event Planners | $65,460 | $31.47 |
| Claims Adjusters, Examiners, and Investigators | $101,900 | $48.99 |
| Cost Estimator | $80,210 | $38.56 |
| Logistician | $82,820 | $39.82 |
| Fundraiser | $73,320 | $35.25 |
| Compensation, Benefits, and Job Analysis Specialists | $90,450 | $43.48 |
| Labor Relations Specialist | $100,810 | $48.47 |
More: Business and Financial Operations Occupations · all salaries in Salinas, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Salinas, CA?
The median salary for market research analysts and marketing specialists in the Salinas, CA metro area is $70,440 a year, or $33.86 an hour. Pay ranges from $38,000 for the lowest-paid 10% to $132,650 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Salinas, CA?
The top 10% of market research analysts and marketing specialists in the Salinas, CA metro area earn at least $132,650 a year. The top 25% earn $93,590 or more.
What is the starting pay for market research analysts and marketing specialists in Salinas, CA?
Entry-level pay (the 10th percentile) is about $38,000 a year, and a quarter of market research analysts and marketing specialists earn $48,950 or less.
How many market research analysts and marketing specialists work in Salinas, CA?
About 540 market research analysts and marketing specialists are employed in the Salinas, CA metro area, not counting the self-employed.