Market Research Analysts and Marketing Specialists salary in Merced, CA
Market Research Analysts and Marketing Specialists in the Merced, CA metro area earn a median of $65,640 a year ($31.56 an hour), based on BLS data for 170 workers.
Pay ranges from $39,990 for the lowest-paid 10% to $125,110 for the top 10%. That is 17% lower than the national median of $78,760. Pay here is 31% lower than the California statewide median of $94,700. There are 2.1 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.37). The average (mean) salary is $75,290, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Merced, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $39,990 | $19.23 |
| 25th percentile | $47,760 | $22.96 |
| Median | $65,640 | $31.56 |
| 75th percentile | $96,290 | $46.29 |
| 90th percentile (top earners) | $125,110 | $60.15 |
| Average (mean) | $75,290 | $36.20 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,470 |
| Semi-monthly (24 a year) | $2,735 |
| Biweekly (26 a year) | $2,524.62 |
| Weekly | $1,262.31 |
| Hourly | $31.56 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $65,640 salary, see how much house you can afford in California at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24,120 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | 39,390 |
| Napa, CA | $81,440 | 390 |
| Oxnard-Thousand Oaks-Ventura, CA | $80,100 | 1,570 |
| Santa Maria-Santa Barbara, CA | $79,710 | 960 |
| San Diego-Chula Vista-Carlsbad, CA | $79,440 | n/a |
| Santa Cruz-Watsonville, CA | $78,880 | 440 |
| Santa Rosa-Petaluma, CA | $78,810 | 960 |
| Sacramento-Roseville-Folsom, CA | $78,630 | 4,470 |
| Stockton-Lodi, CA | $73,650 | 730 |
| Vallejo, CA | $73,470 | 370 |
| Modesto, CA | $71,600 | 580 |
| Chico, CA | $70,820 | 320 |
| Hanford-Corcoran, CA | $70,720 | 80 |
| Salinas, CA | $70,440 | 540 |
| Bakersfield-Delano, CA | $69,910 | 740 |
| Riverside-San Bernardino-Ontario, CA | $69,840 | 5,280 |
| Redding, CA | $68,140 | 220 |
| San Luis Obispo-Paso Robles, CA | $66,660 | 520 |
| Visalia, CA | $66,330 | 340 |
| Yuba City, CA | $65,410 | 110 |
| Fresno, CA | $62,880 | 1,350 |
| El Centro, CA | $60,540 | 100 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the California statewide figures.
Related jobs in Merced, CA
| Job | Median salary | Hourly |
|---|---|---|
| Business Operations Specialists, All Other | $77,330 | $37.18 |
| Human Resources Specialist | $76,820 | $36.93 |
| Management Analyst | $79,670 | $38.30 |
| Project Management Specialist | $103,850 | $49.93 |
| Training and Development Specialists | $60,990 | $29.32 |
| Compliance Officer | $84,020 | $40.39 |
| Buyers and Purchasing Agents | $76,820 | $36.93 |
| Cost Estimator | $72,880 | $35.04 |
| Logistician | $74,820 | $35.97 |
| Claims Adjusters, Examiners, and Investigators | $110,910 | $53.32 |
| Fundraiser | $84,570 | $40.66 |
| Meeting, Convention, and Event Planners | $67,350 | $32.38 |
| Accountants and Auditors | $80,420 | $38.66 |
| Loan Officer | $78,940 | $37.95 |
More: Business and Financial Operations Occupations · all salaries in Merced, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Merced, CA?
The median salary for market research analysts and marketing specialists in the Merced, CA metro area is $65,640 a year, or $31.56 an hour. Pay ranges from $39,990 for the lowest-paid 10% to $125,110 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Merced, CA?
The top 10% of market research analysts and marketing specialists in the Merced, CA metro area earn at least $125,110 a year. The top 25% earn $96,290 or more.
What is the starting pay for market research analysts and marketing specialists in Merced, CA?
Entry-level pay (the 10th percentile) is about $39,990 a year, and a quarter of market research analysts and marketing specialists earn $47,760 or less.
How many market research analysts and marketing specialists work in Merced, CA?
About 170 market research analysts and marketing specialists are employed in the Merced, CA metro area, not counting the self-employed.