Market Research Analysts and Marketing Specialists salary in Napa, CA
Market Research Analysts and Marketing Specialists in the Napa, CA metro area earn a median of $81,440 a year ($39.15 an hour), based on BLS data for 390 workers.
Pay ranges from $47,840 for the lowest-paid 10% to $126,570 for the top 10%. That is 3% higher than the national median of $78,760. Pay here is 14% lower than the California statewide median of $94,700. There are 5.0 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $86,140, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Napa, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $47,840 | $23.00 |
| 25th percentile | $62,850 | $30.22 |
| Median | $81,440 | $39.15 |
| 75th percentile | $100,800 | $48.46 |
| 90th percentile (top earners) | $126,570 | $60.85 |
| Average (mean) | $86,140 | $41.41 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,786.67 |
| Semi-monthly (24 a year) | $3,393.33 |
| Biweekly (26 a year) | $3,132.31 |
| Weekly | $1,566.15 |
| Hourly | $39.15 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $81,440 salary, see how much house you can afford in California at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 12,710 |
| San Francisco-Oakland-Fremont, CA | $123,250 | 24,120 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | 39,390 |
| Oxnard-Thousand Oaks-Ventura, CA | $80,100 | 1,570 |
| Santa Maria-Santa Barbara, CA | $79,710 | 960 |
| San Diego-Chula Vista-Carlsbad, CA | $79,440 | n/a |
| Santa Cruz-Watsonville, CA | $78,880 | 440 |
| Santa Rosa-Petaluma, CA | $78,810 | 960 |
| Sacramento-Roseville-Folsom, CA | $78,630 | 4,470 |
| Stockton-Lodi, CA | $73,650 | 730 |
| Vallejo, CA | $73,470 | 370 |
| Modesto, CA | $71,600 | 580 |
| Chico, CA | $70,820 | 320 |
| Hanford-Corcoran, CA | $70,720 | 80 |
| Salinas, CA | $70,440 | 540 |
| Bakersfield-Delano, CA | $69,910 | 740 |
| Riverside-San Bernardino-Ontario, CA | $69,840 | 5,280 |
| Redding, CA | $68,140 | 220 |
| San Luis Obispo-Paso Robles, CA | $66,660 | 520 |
| Visalia, CA | $66,330 | 340 |
| Merced, CA | $65,640 | 170 |
| Yuba City, CA | $65,410 | 110 |
| Fresno, CA | $62,880 | 1,350 |
| El Centro, CA | $60,540 | 100 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the California statewide figures.
Related jobs in Napa, CA
| Job | Median salary | Hourly |
|---|---|---|
| Business Operations Specialists, All Other | $82,630 | $39.73 |
| Human Resources Specialist | $84,400 | $40.58 |
| Project Management Specialist | $109,060 | $52.43 |
| Management Analyst | $98,960 | $47.58 |
| Meeting, Convention, and Event Planners | $68,940 | $33.14 |
| Buyers and Purchasing Agents | $80,960 | $38.92 |
| Compliance Officer | $79,810 | $38.37 |
| Training and Development Specialists | $72,940 | $35.07 |
| Cost Estimator | $86,240 | $41.46 |
| Logistician | $72,750 | $34.98 |
| Fundraiser | $78,980 | $37.97 |
| Compensation, Benefits, and Job Analysis Specialists | $95,530 | $45.93 |
| Accountants and Auditors | $99,640 | $47.91 |
| Personal Financial Advisor | $127,240 | $61.17 |
More: Business and Financial Operations Occupations · all salaries in Napa, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Napa, CA?
The median salary for market research analysts and marketing specialists in the Napa, CA metro area is $81,440 a year, or $39.15 an hour. Pay ranges from $47,840 for the lowest-paid 10% to $126,570 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Napa, CA?
The top 10% of market research analysts and marketing specialists in the Napa, CA metro area earn at least $126,570 a year. The top 25% earn $100,800 or more.
What is the starting pay for market research analysts and marketing specialists in Napa, CA?
Entry-level pay (the 10th percentile) is about $47,840 a year, and a quarter of market research analysts and marketing specialists earn $62,850 or less.
How many market research analysts and marketing specialists work in Napa, CA?
About 390 market research analysts and marketing specialists are employed in the Napa, CA metro area, not counting the self-employed.