Market Research Analysts and Marketing Specialists salary in Virginia
Market Research Analysts and Marketing Specialists in Virginia earn a median of $76,980 a year ($37.01 an hour), based on BLS data for 25,610 workers.
Pay ranges from $40,100 for the lowest-paid 10% to $153,300 for the top 10%. That is 2% lower than the national median of $78,760. Virginia ranks 15th of 51 states for market research analysts and marketing specialists pay. There are 6.2 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $87,420, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Virginia
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $40,100 | $19.28 |
| 25th percentile | $56,930 | $27.37 |
| Median | $76,980 | $37.01 |
| 75th percentile | $105,620 | $50.78 |
| 90th percentile (top earners) | $153,300 | $73.70 |
| Average (mean) | $87,420 | $42.03 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,415 |
| Semi-monthly (24 a year) | $3,207.50 |
| Biweekly (26 a year) | $2,960.77 |
| Weekly | $1,480.38 |
| Hourly | $37.01 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $76,980 salary, see how much house you can afford in Virginia at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Virginia
| Metro area | Median salary | Workers |
|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $87,160 | 21,090 |
| Richmond, VA | $81,660 | 4,550 |
| Charlottesville, VA | $72,010 | 700 |
| Staunton-Stuarts Draft, VA | $69,660 | 160 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $69,560 | 3,500 |
| Winchester, VA-WV | $66,920 | 330 |
| Kingsport-Bristol, TN-VA | $65,420 | 440 |
| Roanoke, VA | $64,340 | 700 |
| Blacksburg-Christiansburg-Radford, VA | $62,790 | 270 |
| Harrisonburg, VA | $61,950 | 290 |
| Lynchburg, VA | $60,310 | 430 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Virginia
| Job | Median salary | Hourly |
|---|---|---|
| Management Analyst | $117,580 | $56.53 |
| Business Operations Specialists, All Other | $85,200 | $40.96 |
| Project Management Specialist | $120,840 | $58.10 |
| Human Resources Specialist | $82,090 | $39.47 |
| Buyers and Purchasing Agents | $89,210 | $42.89 |
| Training and Development Specialists | $77,690 | $37.35 |
| Compliance Officer | $80,380 | $38.65 |
| Logistician | $98,920 | $47.56 |
| Claims Adjusters, Examiners, and Investigators | $74,240 | $35.69 |
| Cost Estimator | $80,530 | $38.72 |
| Meeting, Convention, and Event Planners | $60,930 | $29.29 |
| Fundraiser | $72,610 | $34.91 |
| Compensation, Benefits, and Job Analysis Specialists | $81,190 | $39.03 |
| Labor Relations Specialist | $98,730 | $47.47 |
More: Business and Financial Operations Occupations · all salaries in Virginia
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Virginia?
The median salary for market research analysts and marketing specialists in Virginia is $76,980 a year, or $37.01 an hour. Pay ranges from $40,100 for the lowest-paid 10% to $153,300 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Virginia?
The top 10% of market research analysts and marketing specialists in Virginia earn at least $153,300 a year. The top 25% earn $105,620 or more.
What is the starting pay for market research analysts and marketing specialists in Virginia?
Entry-level pay (the 10th percentile) is about $40,100 a year, and a quarter of market research analysts and marketing specialists earn $56,930 or less.
How many market research analysts and marketing specialists work in Virginia?
About 25,610 market research analysts and marketing specialists are employed in Virginia, not counting the self-employed.