Market Research Analysts and Marketing Specialists salary in Utah
Market Research Analysts and Marketing Specialists in Utah earn a median of $62,630 a year ($30.11 an hour), based on BLS data for 14,510 workers.
Pay ranges from $38,380 for the lowest-paid 10% to $120,410 for the top 10%. That is 20% lower than the national median of $78,760. Utah ranks 39th of 51 states for market research analysts and marketing specialists pay. There are 8.4 market research analysts and marketing specialists per 1,000 jobs here — the job is 1.4× more common than nationally. The average (mean) salary is $71,490, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Utah
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $38,380 | $18.45 |
| 25th percentile | $46,010 | $22.12 |
| Median | $62,630 | $30.11 |
| 75th percentile | $85,450 | $41.08 |
| 90th percentile (top earners) | $120,410 | $57.89 |
| Average (mean) | $71,490 | $34.37 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,219.17 |
| Semi-monthly (24 a year) | $2,609.58 |
| Biweekly (26 a year) | $2,408.85 |
| Weekly | $1,204.42 |
| Hourly | $30.11 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $62,630 salary, see how much house you can afford in Utah at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Utah
| Metro area | Median salary | Workers |
|---|---|---|
| Salt Lake City-Murray, UT | $64,670 | 8,250 |
| Provo-Orem-Lehi, UT | $62,960 | 3,270 |
| Logan, UT-ID | $61,540 | 360 |
| Ogden, UT | $59,140 | 1,380 |
| St. George, UT | $58,310 | 450 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Utah
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $96,720 | $46.50 |
| Human Resources Specialist | $71,750 | $34.49 |
| Training and Development Specialists | $60,900 | $29.28 |
| Management Analyst | $83,530 | $40.16 |
| Buyers and Purchasing Agents | $74,540 | $35.84 |
| Compliance Officer | $67,370 | $32.39 |
| Logistician | $83,300 | $40.05 |
| Cost Estimator | $79,610 | $38.27 |
| Claims Adjusters, Examiners, and Investigators | $69,000 | $33.18 |
| Meeting, Convention, and Event Planners | $54,150 | $26.03 |
| Fundraiser | $61,820 | $29.72 |
| Labor Relations Specialist | $61,190 | $29.42 |
| Insurance Appraisers, Auto Damage | $82,570 | $39.70 |
| Business Operations Specialists, All Other | $80,190 | $38.55 |
More: Business and Financial Operations Occupations · all salaries in Utah
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Utah?
The median salary for market research analysts and marketing specialists in Utah is $62,630 a year, or $30.11 an hour. Pay ranges from $38,380 for the lowest-paid 10% to $120,410 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Utah?
The top 10% of market research analysts and marketing specialists in Utah earn at least $120,410 a year. The top 25% earn $85,450 or more.
What is the starting pay for market research analysts and marketing specialists in Utah?
Entry-level pay (the 10th percentile) is about $38,380 a year, and a quarter of market research analysts and marketing specialists earn $46,010 or less.
How many market research analysts and marketing specialists work in Utah?
About 14,510 market research analysts and marketing specialists are employed in Utah, not counting the self-employed.