Market Research Analysts and Marketing Specialists salary in Springfield, MO
Market Research Analysts and Marketing Specialists in the Springfield, MO metro area earn a median of $57,280 a year ($27.54 an hour), based on BLS data for 900 workers.
Pay ranges from $31,200 for the lowest-paid 10% to $100,120 for the top 10%. That is 27% lower than the national median of $78,760. Pay here is 18% lower than the Missouri statewide median of $70,140. There are 4.0 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.70). The average (mean) salary is $62,730, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Springfield, MO
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $31,200 | $15.00 |
| 25th percentile | $40,010 | $19.23 |
| Median | $57,280 | $27.54 |
| 75th percentile | $75,930 | $36.50 |
| 90th percentile (top earners) | $100,120 | $48.13 |
| Average (mean) | $62,730 | $30.16 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $4,773.33 |
| Semi-monthly (24 a year) | $2,386.67 |
| Biweekly (26 a year) | $2,203.08 |
| Weekly | $1,101.54 |
| Hourly | $27.54 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $57,280 salary, see how much house you can afford in Missouri at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| St. Louis, MO-IL | $74,130 | 6,980 |
| Kansas City, MO-KS | $72,580 | 6,920 |
| Columbia, MO | $64,720 | 600 |
| Jefferson City, MO | $62,460 | 270 |
| St. Joseph, MO-KS | $58,530 | 160 |
| Joplin, MO-KS | $55,050 | 270 |
| Cape Girardeau, MO-IL | $50,340 | 140 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the Missouri statewide figures.
Related jobs in Springfield, MO
| Job | Median salary | Hourly |
|---|---|---|
| Human Resources Specialist | $63,140 | $30.36 |
| Project Management Specialist | $78,060 | $37.53 |
| Training and Development Specialists | $49,550 | $23.82 |
| Business Operations Specialists, All Other | $72,700 | $34.95 |
| Cost Estimator | $64,160 | $30.85 |
| Buyers and Purchasing Agents | $62,270 | $29.94 |
| Claims Adjusters, Examiners, and Investigators | $63,640 | $30.60 |
| Compliance Officer | $60,820 | $29.24 |
| Management Analyst | $79,310 | $38.13 |
| Logistician | $69,740 | $33.53 |
| Meeting, Convention, and Event Planners | $51,250 | $24.64 |
| Fundraiser | $56,610 | $27.22 |
| Compensation, Benefits, and Job Analysis Specialists | $62,440 | $30.02 |
| Labor Relations Specialist | $79,870 | $38.40 |
More: Business and Financial Operations Occupations · all salaries in Springfield, MO
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Springfield, MO?
The median salary for market research analysts and marketing specialists in the Springfield, MO metro area is $57,280 a year, or $27.54 an hour. Pay ranges from $31,200 for the lowest-paid 10% to $100,120 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Springfield, MO?
The top 10% of market research analysts and marketing specialists in the Springfield, MO metro area earn at least $100,120 a year. The top 25% earn $75,930 or more.
What is the starting pay for market research analysts and marketing specialists in Springfield, MO?
Entry-level pay (the 10th percentile) is about $31,200 a year, and a quarter of market research analysts and marketing specialists earn $40,010 or less.
How many market research analysts and marketing specialists work in Springfield, MO?
About 900 market research analysts and marketing specialists are employed in the Springfield, MO metro area, not counting the self-employed.