Market Research Analysts and Marketing Specialists salary in Ohio
Market Research Analysts and Marketing Specialists in Ohio earn a median of $72,790 a year ($35.00 an hour), based on BLS data for 27,370 workers.
Pay ranges from $39,860 for the lowest-paid 10% to $129,270 for the top 10%. That is 8% lower than the national median of $78,760. Ohio ranks 20th of 51 states for market research analysts and marketing specialists pay. There are 4.9 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $78,560, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Ohio
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $39,860 | $19.16 |
| 25th percentile | $52,420 | $25.20 |
| Median | $72,790 | $35.00 |
| 75th percentile | $98,070 | $47.15 |
| 90th percentile (top earners) | $129,270 | $62.15 |
| Average (mean) | $78,560 | $37.77 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,065.83 |
| Semi-monthly (24 a year) | $3,032.92 |
| Biweekly (26 a year) | $2,799.62 |
| Weekly | $1,399.81 |
| Hourly | $35.00 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $72,790 salary, see how much house you can afford in Ohio at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Ohio
| Metro area | Median salary | Workers |
|---|---|---|
| Columbus, OH | $77,010 | 5,880 |
| Cincinnati, OH-KY-IN | $75,750 | 7,080 |
| Cleveland, OH | $71,350 | 5,440 |
| Akron, OH | $66,000 | 1,480 |
| Dayton-Kettering-Beavercreek, OH | $64,100 | 1,420 |
| Toledo, OH | $62,950 | 1,080 |
| Lima, OH | $61,560 | 130 |
| Springfield, OH | $61,210 | 100 |
| Sandusky, OH | $60,110 | 180 |
| Youngstown-Warren, OH | $59,700 | 410 |
| Canton-Massillon, OH | $59,660 | 580 |
| Mansfield, OH | $56,550 | 110 |
| Huntington-Ashland, WV-KY-OH | $55,700 | 290 |
| Wheeling, WV-OH | $55,510 | 140 |
| Weirton-Steubenville, WV-OH | $50,040 | 70 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Ohio
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $95,770 | $46.04 |
| Human Resources Specialist | $70,180 | $33.74 |
| Business Operations Specialists, All Other | $79,350 | $38.15 |
| Management Analyst | $94,270 | $45.32 |
| Buyers and Purchasing Agents | $76,410 | $36.74 |
| Training and Development Specialists | $64,780 | $31.15 |
| Claims Adjusters, Examiners, and Investigators | $67,990 | $32.69 |
| Compliance Officer | $75,030 | $36.07 |
| Logistician | $83,460 | $40.13 |
| Cost Estimator | $77,730 | $37.37 |
| Meeting, Convention, and Event Planners | $49,900 | $23.99 |
| Labor Relations Specialist | $80,150 | $38.54 |
| Fundraiser | $64,080 | $30.81 |
| Compensation, Benefits, and Job Analysis Specialists | $75,780 | $36.43 |
More: Business and Financial Operations Occupations · all salaries in Ohio
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Ohio?
The median salary for market research analysts and marketing specialists in Ohio is $72,790 a year, or $35.00 an hour. Pay ranges from $39,860 for the lowest-paid 10% to $129,270 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Ohio?
The top 10% of market research analysts and marketing specialists in Ohio earn at least $129,270 a year. The top 25% earn $98,070 or more.
What is the starting pay for market research analysts and marketing specialists in Ohio?
Entry-level pay (the 10th percentile) is about $39,860 a year, and a quarter of market research analysts and marketing specialists earn $52,420 or less.
How many market research analysts and marketing specialists work in Ohio?
About 27,370 market research analysts and marketing specialists are employed in Ohio, not counting the self-employed.