Market Research Analysts and Marketing Specialists salary in Kansas
Market Research Analysts and Marketing Specialists in Kansas earn a median of $70,430 a year ($33.86 an hour), based on BLS data for 8,090 workers.
Pay ranges from $38,540 for the lowest-paid 10% to $128,650 for the top 10%. That is 11% lower than the national median of $78,760. Kansas ranks 25th of 51 states for market research analysts and marketing specialists pay. There are 5.6 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $77,490, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Kansas
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $38,540 | $18.53 |
| 25th percentile | $52,850 | $25.41 |
| Median | $70,430 | $33.86 |
| 75th percentile | $96,760 | $46.52 |
| 90th percentile (top earners) | $128,650 | $61.85 |
| Average (mean) | $77,490 | $37.26 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,869.17 |
| Semi-monthly (24 a year) | $2,934.58 |
| Biweekly (26 a year) | $2,708.85 |
| Weekly | $1,354.42 |
| Hourly | $33.86 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $70,430 salary, see how much house you can afford in Kansas at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Kansas
| Metro area | Median salary | Workers |
|---|---|---|
| Kansas City, MO-KS | $72,580 | 6,920 |
| Lawrence, KS | $67,060 | 260 |
| Topeka, KS | $65,340 | 620 |
| Wichita, KS | $63,890 | 1,470 |
| Manhattan, KS | $61,100 | 220 |
| St. Joseph, MO-KS | $58,530 | 160 |
| Joplin, MO-KS | $55,050 | 270 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Kansas
| Job | Median salary | Hourly |
|---|---|---|
| Business Operations Specialists, All Other | $83,350 | $40.07 |
| Human Resources Specialist | $70,870 | $34.07 |
| Buyers and Purchasing Agents | $69,500 | $33.41 |
| Project Management Specialist | $100,010 | $48.08 |
| Management Analyst | $81,210 | $39.04 |
| Training and Development Specialists | $62,010 | $29.81 |
| Claims Adjusters, Examiners, and Investigators | $77,290 | $37.16 |
| Compliance Officer | $69,740 | $33.53 |
| Cost Estimator | $76,250 | $36.66 |
| Logistician | $69,520 | $33.42 |
| Fundraiser | $64,820 | $31.16 |
| Meeting, Convention, and Event Planners | $54,840 | $26.36 |
| Compensation, Benefits, and Job Analysis Specialists | $67,990 | $32.69 |
| Labor Relations Specialist | $82,750 | $39.79 |
More: Business and Financial Operations Occupations · all salaries in Kansas
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Kansas?
The median salary for market research analysts and marketing specialists in Kansas is $70,430 a year, or $33.86 an hour. Pay ranges from $38,540 for the lowest-paid 10% to $128,650 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Kansas?
The top 10% of market research analysts and marketing specialists in Kansas earn at least $128,650 a year. The top 25% earn $96,760 or more.
What is the starting pay for market research analysts and marketing specialists in Kansas?
Entry-level pay (the 10th percentile) is about $38,540 a year, and a quarter of market research analysts and marketing specialists earn $52,850 or less.
How many market research analysts and marketing specialists work in Kansas?
About 8,090 market research analysts and marketing specialists are employed in Kansas, not counting the self-employed.