Market Research Analysts and Marketing Specialists salary in Ithaca, NY
Market Research Analysts and Marketing Specialists in the Ithaca, NY metro area earn a median of $78,810 a year ($37.89 an hour), based on BLS data for 240 workers.
Pay ranges from $44,660 for the lowest-paid 10% to $137,100 for the top 10%. That is about the same as the national median of $78,760. Pay here is 20% lower than the New York statewide median of $98,580. There are 5.0 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $86,800, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Ithaca, NY
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $44,660 | $21.47 |
| 25th percentile | $57,710 | $27.75 |
| Median | $78,810 | $37.89 |
| 75th percentile | $108,830 | $52.32 |
| 90th percentile (top earners) | $137,100 | $65.91 |
| Average (mean) | $86,800 | $41.73 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,567.50 |
| Semi-monthly (24 a year) | $3,283.75 |
| Biweekly (26 a year) | $3,031.15 |
| Weekly | $1,515.58 |
| Hourly | $37.89 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $78,810 salary, see how much house you can afford in New York at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $100,520 | 79,290 |
| Rochester, NY | $77,170 | 2,550 |
| Syracuse, NY | $77,110 | 1,180 |
| Kiryas Joel-Poughkeepsie-Newburgh, NY | $76,300 | 970 |
| Albany-Schenectady-Troy, NY | $76,140 | 2,160 |
| Buffalo-Cheektowaga, NY | $75,990 | 2,520 |
| Glens Falls, NY | $72,580 | 170 |
| Utica-Rome, NY | $70,170 | 460 |
| Binghamton, NY | $66,330 | 340 |
| Kingston, NY | $62,710 | 260 |
| Watertown-Fort Drum, NY | $59,700 | 120 |
| Elmira, NY | $58,410 | 120 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the New York statewide figures.
Related jobs in Ithaca, NY
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $96,870 | $46.57 |
| Human Resources Specialist | $75,270 | $36.19 |
| Training and Development Specialists | $66,690 | $32.06 |
| Management Analyst | $89,630 | $43.09 |
| Buyers and Purchasing Agents | $65,520 | $31.50 |
| Fundraiser | $73,590 | $35.38 |
| Compliance Officer | $67,530 | $32.47 |
| Business Operations Specialists, All Other | $77,830 | $37.42 |
| Meeting, Convention, and Event Planners | $64,150 | $30.84 |
| Compensation, Benefits, and Job Analysis Specialists | $77,960 | $37.48 |
| Claims Adjusters, Examiners, and Investigators | $72,030 | $34.63 |
| Accountants and Auditors | $83,800 | $40.29 |
| Financial and Investment Analysts | $85,430 | $41.07 |
| Loan Officer | $75,060 | $36.09 |
More: Business and Financial Operations Occupations · all salaries in Ithaca, NY
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Ithaca, NY?
The median salary for market research analysts and marketing specialists in the Ithaca, NY metro area is $78,810 a year, or $37.89 an hour. Pay ranges from $44,660 for the lowest-paid 10% to $137,100 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Ithaca, NY?
The top 10% of market research analysts and marketing specialists in the Ithaca, NY metro area earn at least $137,100 a year. The top 25% earn $108,830 or more.
What is the starting pay for market research analysts and marketing specialists in Ithaca, NY?
Entry-level pay (the 10th percentile) is about $44,660 a year, and a quarter of market research analysts and marketing specialists earn $57,710 or less.
How many market research analysts and marketing specialists work in Ithaca, NY?
About 240 market research analysts and marketing specialists are employed in the Ithaca, NY metro area, not counting the self-employed.