Market Research Analysts and Marketing Specialists salary in Illinois
Market Research Analysts and Marketing Specialists in Illinois earn a median of $79,120 a year ($38.04 an hour), based on BLS data for 40,560 workers.
Pay ranges from $46,970 for the lowest-paid 10% to $139,110 for the top 10%. That is about the same as the national median of $78,760. Illinois ranks 12th of 51 states for market research analysts and marketing specialists pay. There are 6.7 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $87,940, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Illinois
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $46,970 | $22.58 |
| 25th percentile | $60,210 | $28.95 |
| Median | $79,120 | $38.04 |
| 75th percentile | $104,800 | $50.39 |
| 90th percentile (top earners) | $139,110 | $66.88 |
| Average (mean) | $87,940 | $42.28 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,593.33 |
| Semi-monthly (24 a year) | $3,296.67 |
| Biweekly (26 a year) | $3,043.08 |
| Weekly | $1,521.54 |
| Hourly | $38.04 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $79,120 salary, see how much house you can afford in Illinois at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Illinois
| Metro area | Median salary | Workers |
|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | $80,400 | 30,970 |
| Peoria, IL | $78,700 | 1,080 |
| St. Louis, MO-IL | $74,130 | 6,980 |
| Davenport-Moline-Rock Island, IA-IL | $71,590 | 1,080 |
| Decatur, IL | $68,080 | 140 |
| Champaign-Urbana, IL | $65,840 | 380 |
| Springfield, IL | $65,090 | 410 |
| Rockford, IL | $61,810 | 460 |
| Paducah, KY-IL | $60,720 | 150 |
| Kankakee, IL | $56,110 | 100 |
| Cape Girardeau, MO-IL | $50,340 | 140 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Illinois
| Job | Median salary | Hourly |
|---|---|---|
| Management Analyst | $104,270 | $50.13 |
| Human Resources Specialist | $76,820 | $36.93 |
| Business Operations Specialists, All Other | $82,070 | $39.46 |
| Project Management Specialist | $103,470 | $49.75 |
| Buyers and Purchasing Agents | $78,470 | $37.73 |
| Training and Development Specialists | $67,380 | $32.39 |
| Claims Adjusters, Examiners, and Investigators | $77,010 | $37.02 |
| Logistician | $80,100 | $38.51 |
| Compliance Officer | $80,550 | $38.73 |
| Cost Estimator | $82,750 | $39.78 |
| Meeting, Convention, and Event Planners | $59,840 | $28.77 |
| Fundraiser | $66,440 | $31.94 |
| Compensation, Benefits, and Job Analysis Specialists | $79,300 | $38.13 |
| Labor Relations Specialist | $104,180 | $50.09 |
More: Business and Financial Operations Occupations · all salaries in Illinois
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Illinois?
The median salary for market research analysts and marketing specialists in Illinois is $79,120 a year, or $38.04 an hour. Pay ranges from $46,970 for the lowest-paid 10% to $139,110 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Illinois?
The top 10% of market research analysts and marketing specialists in Illinois earn at least $139,110 a year. The top 25% earn $104,800 or more.
What is the starting pay for market research analysts and marketing specialists in Illinois?
Entry-level pay (the 10th percentile) is about $46,970 a year, and a quarter of market research analysts and marketing specialists earn $60,210 or less.
How many market research analysts and marketing specialists work in Illinois?
About 40,560 market research analysts and marketing specialists are employed in Illinois, not counting the self-employed.