Market Research Analysts and Marketing Specialists salary in Florida
Market Research Analysts and Marketing Specialists in Florida earn a median of $75,450 a year ($36.27 an hour), based on BLS data for 60,770 workers.
Pay ranges from $38,830 for the lowest-paid 10% to $130,570 for the top 10%. That is 4% lower than the national median of $78,760. Florida ranks 18th of 51 states for market research analysts and marketing specialists pay. There are 6.1 market research analysts and marketing specialists per 1,000 jobs here — close to the national average. The average (mean) salary is $81,010, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Florida
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $38,830 | $18.67 |
| 25th percentile | $52,650 | $25.31 |
| Median | $75,450 | $36.27 |
| 75th percentile | $99,600 | $47.89 |
| 90th percentile (top earners) | $130,570 | $62.78 |
| Average (mean) | $81,010 | $38.95 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,287.50 |
| Semi-monthly (24 a year) | $3,143.75 |
| Biweekly (26 a year) | $2,901.92 |
| Weekly | $1,450.96 |
| Hourly | $36.27 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $75,450 salary, see how much house you can afford in Florida at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in cities in Florida
| Metro area | Median salary | Workers |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $78,990 | n/a |
| Jacksonville, FL | $76,740 | 4,380 |
| Lakeland-Winter Haven, FL | $76,630 | 1,050 |
| Naples-Marco Island, FL | $75,280 | 800 |
| Tampa-St. Petersburg-Clearwater, FL | $75,210 | 8,420 |
| Palm Bay-Melbourne-Titusville, FL | $73,350 | 1,040 |
| North Port-Bradenton-Sarasota, FL | $73,260 | 1,590 |
| Wildwood-The Villages, FL | $72,890 | 110 |
| Orlando-Kissimmee-Sanford, FL | $72,860 | 8,780 |
| Port St. Lucie, FL | $71,310 | 620 |
| Gainesville, FL | $70,920 | 670 |
| Deltona-Daytona Beach-Ormond Beach, FL | $67,020 | 940 |
| Cape Coral-Fort Myers, FL | $65,180 | 1,390 |
| Panama City-Panama City Beach, FL | $65,000 | 310 |
| Tallahassee, FL | $65,000 | 940 |
| Punta Gorda, FL | $63,450 | 190 |
| Pensacola-Ferry Pass-Brent, FL | $63,400 | 950 |
| Crestview-Fort Walton Beach-Destin, FL | $62,180 | 490 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $60,880 | 220 |
| Ocala, FL | $60,820 | 440 |
| Homosassa Springs, FL | $59,690 | 80 |
| Sebring, FL | $59,020 | 70 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state.
Related jobs in Florida
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $98,070 | $47.15 |
| Management Analyst | $88,610 | $42.60 |
| Business Operations Specialists, All Other | $79,650 | $38.29 |
| Human Resources Specialist | $66,410 | $31.93 |
| Training and Development Specialists | $71,990 | $34.61 |
| Buyers and Purchasing Agents | $72,850 | $35.02 |
| Compliance Officer | $74,920 | $36.02 |
| Claims Adjusters, Examiners, and Investigators | $76,920 | $36.98 |
| Logistician | $76,410 | $36.74 |
| Cost Estimator | $74,990 | $36.05 |
| Meeting, Convention, and Event Planners | $60,270 | $28.97 |
| Compensation, Benefits, and Job Analysis Specialists | $65,020 | $31.26 |
| Labor Relations Specialist | $81,700 | $39.28 |
| Agents and Business Managers of Artists, Performers, and Athletes | $98,200 | $47.21 |
More: Business and Financial Operations Occupations · all salaries in Florida
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Florida?
The median salary for market research analysts and marketing specialists in Florida is $75,450 a year, or $36.27 an hour. Pay ranges from $38,830 for the lowest-paid 10% to $130,570 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Florida?
The top 10% of market research analysts and marketing specialists in Florida earn at least $130,570 a year. The top 25% earn $99,600 or more.
What is the starting pay for market research analysts and marketing specialists in Florida?
Entry-level pay (the 10th percentile) is about $38,830 a year, and a quarter of market research analysts and marketing specialists earn $52,650 or less.
How many market research analysts and marketing specialists work in Florida?
About 60,770 market research analysts and marketing specialists are employed in Florida, not counting the self-employed.