Market Research Analysts and Marketing Specialists salary in Florence, SC
Market Research Analysts and Marketing Specialists in the Florence, SC metro area earn a median of $59,280 a year ($28.50 an hour), based on BLS data for 250 workers.
Pay ranges from $31,110 for the lowest-paid 10% to $136,660 for the top 10%. That is 25% lower than the national median of $78,760. Pay here is 15% lower than the South Carolina statewide median of $69,440. There are 2.8 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.49). The average (mean) salary is $71,720, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Florence, SC
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $31,110 | $14.96 |
| 25th percentile | $44,970 | $21.62 |
| Median | $59,280 | $28.50 |
| 75th percentile | $81,890 | $39.37 |
| 90th percentile (top earners) | $136,660 | $65.70 |
| Average (mean) | $71,720 | $34.48 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $4,940 |
| Semi-monthly (24 a year) | $2,470 |
| Biweekly (26 a year) | $2,280 |
| Weekly | $1,140 |
| Hourly | $28.50 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $59,280 salary, see how much house you can afford in South Carolina at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Charlotte-Concord-Gastonia, NC-SC | $82,930 | 9,500 |
| Spartanburg, SC | $74,510 | 570 |
| Greenville-Anderson-Greer, SC | $71,910 | 2,430 |
| Hilton Head Island-Bluffton-Port Royal, SC | $71,330 | 450 |
| Columbia, SC | $68,600 | 1,800 |
| Charleston-North Charleston, SC | $65,650 | 2,160 |
| Augusta-Richmond County, GA-SC | $60,920 | 680 |
| Myrtle Beach-Conway-North Myrtle Beach, SC | $57,840 | 590 |
| Sumter, SC | $54,980 | 100 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the South Carolina statewide figures.
Related jobs in Florence, SC
| Job | Median salary | Hourly |
|---|---|---|
| Human Resources Specialist | $61,300 | $29.47 |
| Project Management Specialist | $87,400 | $42.02 |
| Training and Development Specialists | $63,000 | $30.29 |
| Management Analyst | $86,620 | $41.64 |
| Buyers and Purchasing Agents | $69,180 | $33.26 |
| Logistician | $75,240 | $36.18 |
| Business Operations Specialists, All Other | $71,570 | $34.41 |
| Compliance Officer | $68,520 | $32.94 |
| Cost Estimator | $61,520 | $29.58 |
| Claims Adjusters, Examiners, and Investigators | $88,710 | $42.65 |
| Compensation, Benefits, and Job Analysis Specialists | $66,990 | $32.21 |
| Meeting, Convention, and Event Planners | $42,940 | $20.64 |
| Accountants and Auditors | $72,040 | $34.63 |
| Loan Officer | $60,670 | $29.17 |
More: Business and Financial Operations Occupations · all salaries in Florence, SC
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Florence, SC?
The median salary for market research analysts and marketing specialists in the Florence, SC metro area is $59,280 a year, or $28.50 an hour. Pay ranges from $31,110 for the lowest-paid 10% to $136,660 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Florence, SC?
The top 10% of market research analysts and marketing specialists in the Florence, SC metro area earn at least $136,660 a year. The top 25% earn $81,890 or more.
What is the starting pay for market research analysts and marketing specialists in Florence, SC?
Entry-level pay (the 10th percentile) is about $31,110 a year, and a quarter of market research analysts and marketing specialists earn $44,970 or less.
How many market research analysts and marketing specialists work in Florence, SC?
About 250 market research analysts and marketing specialists are employed in the Florence, SC metro area, not counting the self-employed.