Market Research Analysts and Marketing Specialists salary in Eugene-Springfield, OR
Market Research Analysts and Marketing Specialists in the Eugene-Springfield, OR metro area earn a median of $64,520 a year ($31.02 an hour), based on BLS data for 630 workers.
Pay ranges from $42,810 for the lowest-paid 10% to $103,550 for the top 10%. That is 18% lower than the national median of $78,760. Pay here is 18% lower than the Oregon statewide median of $79,150. There are 4.0 market research analysts and marketing specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.69). The average (mean) salary is $71,570, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Eugene-Springfield, OR
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $42,810 | $20.58 |
| 25th percentile | $51,540 | $24.78 |
| Median | $64,520 | $31.02 |
| 75th percentile | $82,510 | $39.67 |
| 90th percentile (top earners) | $103,550 | $49.78 |
| Average (mean) | $71,570 | $34.41 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,376.67 |
| Semi-monthly (24 a year) | $2,688.33 |
| Biweekly (26 a year) | $2,481.54 |
| Weekly | $1,240.77 |
| Hourly | $31.02 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $64,520 salary, see how much house you can afford in Oregon at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Portland-Vancouver-Hillsboro, OR-WA | $85,350 | 8,130 |
| Bend, OR | $77,240 | 510 |
| Grants Pass, OR | $65,590 | 70 |
| Corvallis, OR | $64,700 | 160 |
| Medford, OR | $64,580 | 360 |
| Salem, OR | $64,160 | 590 |
| Albany, OR | $62,440 | 100 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the Oregon statewide figures.
Related jobs in Eugene-Springfield, OR
| Job | Median salary | Hourly |
|---|---|---|
| Project Management Specialist | $93,880 | $45.14 |
| Business Operations Specialists, All Other | $66,510 | $31.98 |
| Human Resources Specialist | $69,390 | $33.36 |
| Buyers and Purchasing Agents | $64,710 | $31.11 |
| Management Analyst | $98,710 | $47.46 |
| Compliance Officer | $79,820 | $38.38 |
| Training and Development Specialists | $63,450 | $30.51 |
| Cost Estimator | $64,360 | $30.94 |
| Claims Adjusters, Examiners, and Investigators | $67,200 | $32.31 |
| Fundraiser | $62,740 | $30.16 |
| Meeting, Convention, and Event Planners | $58,860 | $28.30 |
| Logistician | $75,820 | $36.45 |
| Compensation, Benefits, and Job Analysis Specialists | $74,630 | $35.88 |
| Labor Relations Specialist | $76,520 | $36.79 |
More: Business and Financial Operations Occupations · all salaries in Eugene-Springfield, OR
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Eugene-Springfield, OR?
The median salary for market research analysts and marketing specialists in the Eugene-Springfield, OR metro area is $64,520 a year, or $31.02 an hour. Pay ranges from $42,810 for the lowest-paid 10% to $103,550 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Eugene-Springfield, OR?
The top 10% of market research analysts and marketing specialists in the Eugene-Springfield, OR metro area earn at least $103,550 a year. The top 25% earn $82,510 or more.
What is the starting pay for market research analysts and marketing specialists in Eugene-Springfield, OR?
Entry-level pay (the 10th percentile) is about $42,810 a year, and a quarter of market research analysts and marketing specialists earn $51,540 or less.
How many market research analysts and marketing specialists work in Eugene-Springfield, OR?
About 630 market research analysts and marketing specialists are employed in the Eugene-Springfield, OR metro area, not counting the self-employed.