Market Research Analysts and Marketing Specialists salary in Boulder, CO
Market Research Analysts and Marketing Specialists in the Boulder, CO metro area earn a median of $97,600 a year ($46.93 an hour), based on BLS data for 3,130 workers.
Pay ranges from $50,140 for the lowest-paid 10% to $178,280 for the top 10%. That is 24% higher than the national median of $78,760. Pay here is 5% higher than the Colorado statewide median of $93,050. There are 16 market research analysts and marketing specialists per 1,000 jobs here — the job is 2.8× more common than nationally. The average (mean) salary is $105,070, above the median because a few high earners pull it up.
Pay range for market research analysts and marketing specialists in Boulder, CO
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $50,140 | $24.11 |
| 25th percentile | $64,080 | $30.81 |
| Median | $97,600 | $46.93 |
| 75th percentile | $134,990 | $64.90 |
| 90th percentile (top earners) | $178,280 | $85.71 |
| Average (mean) | $105,070 | $50.52 |
Half of market research analysts and marketing specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $8,133.33 |
| Semi-monthly (24 a year) | $4,066.67 |
| Biweekly (26 a year) | $3,753.85 |
| Weekly | $1,876.92 |
| Hourly | $46.93 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $97,600 salary, see how much house you can afford in Colorado at today's mortgage rates, or work out a payment with the mortgage calculator.
Market Research Analysts and Marketing Specialists salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Denver-Aurora-Centennial, CO | $99,040 | 17,000 |
| Colorado Springs, CO | $90,210 | 2,680 |
| Greeley, CO | $85,830 | 780 |
| Fort Collins-Loveland, CO | $74,240 | 1,610 |
| Pueblo, CO | $69,990 | 270 |
| Grand Junction, CO | $63,640 | 330 |
Highest-paying states for market research analysts and marketing specialists
| State | Median salary |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
See Market Research Analysts and Marketing Specialists pay in every state or the Colorado statewide figures.
Related jobs in Boulder, CO
| Job | Median salary | Hourly |
|---|---|---|
| Business Operations Specialists, All Other | $94,040 | $45.21 |
| Project Management Specialist | $122,040 | $58.67 |
| Human Resources Specialist | $86,200 | $41.44 |
| Management Analyst | $131,470 | $63.21 |
| Buyers and Purchasing Agents | $83,480 | $40.14 |
| Training and Development Specialists | $79,420 | $38.19 |
| Compliance Officer | $98,350 | $47.29 |
| Logistician | $100,680 | $48.40 |
| Meeting, Convention, and Event Planners | $67,200 | $32.31 |
| Fundraiser | $80,230 | $38.57 |
| Compensation, Benefits, and Job Analysis Specialists | $103,280 | $49.65 |
| Claims Adjusters, Examiners, and Investigators | $103,080 | $49.56 |
| Accountants and Auditors | $99,990 | $48.07 |
| Personal Financial Advisor | $83,070 | $39.94 |
More: Business and Financial Operations Occupations · all salaries in Boulder, CO
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-1161. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a market research analysts and marketing specialists make in Boulder, CO?
The median salary for market research analysts and marketing specialists in the Boulder, CO metro area is $97,600 a year, or $46.93 an hour. Pay ranges from $50,140 for the lowest-paid 10% to $178,280 for the top 10%.
How much do the highest-paid market research analysts and marketing specialists make in Boulder, CO?
The top 10% of market research analysts and marketing specialists in the Boulder, CO metro area earn at least $178,280 a year. The top 25% earn $134,990 or more.
What is the starting pay for market research analysts and marketing specialists in Boulder, CO?
Entry-level pay (the 10th percentile) is about $50,140 a year, and a quarter of market research analysts and marketing specialists earn $64,080 or less.
How many market research analysts and marketing specialists work in Boulder, CO?
About 3,130 market research analysts and marketing specialists are employed in the Boulder, CO metro area, not counting the self-employed.