Insurance Sales Agent salary in Madison, WI
Insurance Sales Agents in the Madison, WI metro area earn a median of $80,700 a year ($38.80 an hour), based on BLS data for 1,090 workers.
Pay ranges from $49,780 for the lowest-paid 10% to $152,330 for the top 10%. That is 30% higher than the national median of $62,280. Pay here is 2% higher than the Wisconsin statewide median of $79,450. There are 2.7 insurance sales agents per 1,000 jobs here — close to the national average. The average (mean) salary is $95,410, above the median because a few high earners pull it up.
Pay range for insurance sales agents in Madison, WI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $49,780 | $23.93 |
| 25th percentile | $60,990 | $29.32 |
| Median | $80,700 | $38.80 |
| 75th percentile | $104,520 | $50.25 |
| 90th percentile (top earners) | $152,330 | $73.23 |
| Average (mean) | $95,410 | $45.87 |
Half of insurance sales agents earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,725 |
| Semi-monthly (24 a year) | $3,362.50 |
| Biweekly (26 a year) | $3,103.85 |
| Weekly | $1,551.92 |
| Hourly | $38.80 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $80,700 salary, see how much house you can afford in Wisconsin at today's mortgage rates, or work out a payment with the mortgage calculator.
Insurance Sales Agent salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Fond du Lac, WI | $95,110 | 120 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $84,670 | 6,750 |
| Sheboygan, WI | $81,550 | 100 |
| Milwaukee-Waukesha, WI | $81,080 | 2,250 |
| La Crosse-Onalaska, WI-MN | $80,300 | 130 |
| Green Bay, WI | $78,490 | 380 |
| Oshkosh-Neenah, WI | $77,340 | 200 |
| Appleton, WI | $77,250 | 550 |
| Kenosha, WI | $73,400 | 90 |
| Janesville-Beloit, WI | $72,660 | 90 |
| Eau Claire, WI | $65,020 | 230 |
| Wausau, WI | $62,760 | 160 |
| Duluth, MN-WI | $58,890 | 340 |
| Racine-Mount Pleasant, WI | $57,270 | 180 |
Highest-paying states for insurance sales agents
| State | Median salary |
|---|---|
| District of Columbia | $84,530 |
| New Jersey | $81,640 |
| Rhode Island | $79,930 |
| Wisconsin | $79,450 |
| Massachusetts | $79,300 |
| Minnesota | $78,640 |
| New York | $78,110 |
| California | $76,120 |
| Connecticut | $74,840 |
| New Hampshire | $74,370 |
See Insurance Sales Agent pay in every state or the Wisconsin statewide figures.
Related jobs in Madison, WI
| Job | Median salary | Hourly |
|---|---|---|
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $65,840 | $31.66 |
| Securities, Commodities, and Financial Services Sales Agents | $74,950 | $36.03 |
| Advertising Sales Agent | $63,840 | $30.69 |
| Travel Agent | $50,660 | $24.35 |
| Retail Salesperson | $35,830 | $17.23 |
| Cashier | $34,550 | $16.61 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $65,400 | $31.44 |
| First-Line Supervisors of Retail Sales Workers | $52,280 | $25.14 |
| Real Estate Sales Agent | $62,440 | $30.02 |
| Counter and Rental Clerks | $47,300 | $22.74 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $90,680 | $43.60 |
| First-Line Supervisors of Non-Retail Sales Workers | $98,620 | $47.42 |
| Parts Salesperson | $47,590 | $22.88 |
| Sales Engineer | $119,900 | $57.64 |
More: Sales and Related Occupations · all salaries in Madison, WI
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-3021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a insurance sales agent make in Madison, WI?
The median salary for insurance sales agents in the Madison, WI metro area is $80,700 a year, or $38.80 an hour. Pay ranges from $49,780 for the lowest-paid 10% to $152,330 for the top 10%.
How much do the highest-paid insurance sales agents make in Madison, WI?
The top 10% of insurance sales agents in the Madison, WI metro area earn at least $152,330 a year. The top 25% earn $104,520 or more.
What is the starting pay for insurance sales agents in Madison, WI?
Entry-level pay (the 10th percentile) is about $49,780 a year, and a quarter of insurance sales agents earn $60,990 or less.
How many insurance sales agents work in Madison, WI?
About 1,090 insurance sales agents are employed in the Madison, WI metro area, not counting the self-employed.