Personal Financial Advisor salary in Lakeland-Winter Haven, FL
Personal Financial Advisors in the Lakeland-Winter Haven, FL metro area earn a median of $81,080 a year ($38.98 an hour), based on BLS data for 190 workers.
Pay ranges from $43,930 for the lowest-paid 10% to $242,130 for the top 10%. That is 23% lower than the national median of $105,070. Pay here is 20% lower than the Florida statewide median of $100,970. There are 0.71 personal financial advisors per 1,000 jobs here — the job is less common than nationally (location quotient 0.41). The average (mean) salary is $120,810, above the median because a few high earners pull it up.
Pay range for personal financial advisors in Lakeland-Winter Haven, FL
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $43,930 | $21.12 |
| 25th percentile | $58,110 | $27.94 |
| Median | $81,080 | $38.98 |
| 75th percentile | $145,790 | $70.09 |
| 90th percentile (top earners) | $242,130 | $116.41 |
| Average (mean) | $120,810 | $58.08 |
Half of personal financial advisors earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $6,756.67 |
| Semi-monthly (24 a year) | $3,378.33 |
| Biweekly (26 a year) | $3,118.46 |
| Weekly | $1,559.23 |
| Hourly | $38.98 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $81,080 salary, see how much house you can afford in Florida at today's mortgage rates, or work out a payment with the mortgage calculator.
Personal Financial Advisor salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $125,670 | 8,390 |
| Naples-Marco Island, FL | $121,000 | 500 |
| Gainesville, FL | $116,470 | 120 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $105,900 | 190 |
| Port St. Lucie, FL | $103,430 | 220 |
| Jacksonville, FL | $101,480 | 1,840 |
| Homosassa Springs, FL | $101,140 | 40 |
| Cape Coral-Fort Myers, FL | $99,060 | 280 |
| Orlando-Kissimmee-Sanford, FL | $98,700 | 2,100 |
| Punta Gorda, FL | $97,270 | 50 |
| Tallahassee, FL | $96,170 | 190 |
| Wildwood-The Villages, FL | $95,810 | 130 |
| Panama City-Panama City Beach, FL | $94,370 | 100 |
| Deltona-Daytona Beach-Ormond Beach, FL | $93,440 | 270 |
| Ocala, FL | $83,570 | 150 |
| Tampa-St. Petersburg-Clearwater, FL | $82,580 | 3,660 |
| Crestview-Fort Walton Beach-Destin, FL | $82,420 | 140 |
| North Port-Bradenton-Sarasota, FL | $82,100 | 990 |
| Pensacola-Ferry Pass-Brent, FL | $70,240 | 280 |
| Sebring, FL | $45,040 | 30 |
Highest-paying states for personal financial advisors
| State | Median salary |
|---|---|
| New York | $166,400 |
| New Jersey | $158,570 |
| California | $130,330 |
| Connecticut | $129,720 |
| South Dakota | $128,720 |
| Massachusetts | $125,670 |
| Delaware | $125,050 |
| Oregon | $122,830 |
| Illinois | $120,130 |
| Wisconsin | $119,430 |
See Personal Financial Advisor pay in every state or the Florida statewide figures.
Related jobs in Lakeland-Winter Haven, FL
| Job | Median salary | Hourly |
|---|---|---|
| Accountants and Auditors | $76,820 | $36.94 |
| Loan Officer | $75,400 | $36.25 |
| Financial and Investment Analysts | $84,860 | $40.80 |
| Financial Specialists, All Other | $56,410 | $27.12 |
| Property Appraisers and Assessors | $74,780 | $35.95 |
| Tax Preparer | $45,660 | $21.95 |
| Tax Examiners and Collectors, and Revenue Agents | $43,720 | $21.02 |
| Credit Counselor | $46,050 | $22.14 |
| Financial Risk Specialist | $79,710 | $38.32 |
| Budget Analyst | $71,400 | $34.33 |
| Credit Analyst | $65,690 | $31.58 |
| Financial Examiner | $60,750 | $29.21 |
| Human Resources Specialist | $62,970 | $30.28 |
| Claims Adjusters, Examiners, and Investigators | $73,880 | $35.52 |
More: Business and Financial Operations Occupations · all salaries in Lakeland-Winter Haven, FL
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-2052. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a personal financial advisor make in Lakeland-Winter Haven, FL?
The median salary for personal financial advisors in the Lakeland-Winter Haven, FL metro area is $81,080 a year, or $38.98 an hour. Pay ranges from $43,930 for the lowest-paid 10% to $242,130 for the top 10%.
How much do the highest-paid personal financial advisors make in Lakeland-Winter Haven, FL?
The top 10% of personal financial advisors in the Lakeland-Winter Haven, FL metro area earn at least $242,130 a year. The top 25% earn $145,790 or more.
What is the starting pay for personal financial advisors in Lakeland-Winter Haven, FL?
Entry-level pay (the 10th percentile) is about $43,930 a year, and a quarter of personal financial advisors earn $58,110 or less.
How many personal financial advisors work in Lakeland-Winter Haven, FL?
About 190 personal financial advisors are employed in the Lakeland-Winter Haven, FL metro area, not counting the self-employed.