Personal Financial Advisor salary in Wisconsin
Personal Financial Advisors in Wisconsin earn a median of $119,430 a year ($57.42 an hour), based on BLS data for 5,200 workers.
Pay ranges from $51,760 for the lowest-paid 10% to $401,510 for the top 10%. That is 14% higher than the national median of $105,070. Wisconsin ranks 10th of 49 states for personal financial advisors pay. There are 1.8 personal financial advisors per 1,000 jobs here — close to the national average. The average (mean) salary is $166,810, above the median because a few high earners pull it up.
Pay range for personal financial advisors in Wisconsin
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $51,760 | $24.88 |
| 25th percentile | $77,730 | $37.37 |
| Median | $119,430 | $57.42 |
| 75th percentile | $205,600 | $98.85 |
| 90th percentile (top earners) | $401,510 | $193.03 |
| Average (mean) | $166,810 | $80.20 |
Half of personal financial advisors earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $9,952.50 |
| Semi-monthly (24 a year) | $4,976.25 |
| Biweekly (26 a year) | $4,593.46 |
| Weekly | $2,296.73 |
| Hourly | $57.42 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $119,430 salary, see how much house you can afford in Wisconsin at today's mortgage rates, or work out a payment with the mortgage calculator.
Personal Financial Advisor salary in cities in Wisconsin
| Metro area | Median salary | Workers |
|---|---|---|
| Sheboygan, WI | $133,200 | 50 |
| Fond du Lac, WI | $127,360 | 50 |
| Madison, WI | $126,000 | 590 |
| Milwaukee-Waukesha, WI | $125,810 | 2,150 |
| Racine-Mount Pleasant, WI | $121,840 | 80 |
| Green Bay, WI | $120,200 | 320 |
| Eau Claire, WI | $113,930 | 140 |
| Janesville-Beloit, WI | $113,480 | 60 |
| Oshkosh-Neenah, WI | $104,160 | 110 |
| La Crosse-Onalaska, WI-MN | $103,670 | 120 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $103,410 | 4,150 |
| Kenosha, WI | $102,320 | 60 |
| Wausau, WI | $100,500 | 70 |
| Duluth, MN-WI | $80,480 | 110 |
Highest-paying states for personal financial advisors
| State | Median salary |
|---|---|
| New York | $166,400 |
| New Jersey | $158,570 |
| California | $130,330 |
| Connecticut | $129,720 |
| South Dakota | $128,720 |
| Massachusetts | $125,670 |
| Delaware | $125,050 |
| Oregon | $122,830 |
| Illinois | $120,130 |
| Wisconsin | $119,430 |
Related jobs in Wisconsin
| Job | Median salary | Hourly |
|---|---|---|
| Accountants and Auditors | $79,400 | $38.17 |
| Financial and Investment Analysts | $95,570 | $45.95 |
| Loan Officer | $78,290 | $37.64 |
| Insurance Underwriter | $97,370 | $46.81 |
| Credit Analyst | $68,690 | $33.02 |
| Financial Specialists, All Other | $64,420 | $30.97 |
| Tax Preparer | $44,340 | $21.32 |
| Budget Analyst | $82,180 | $39.51 |
| Property Appraisers and Assessors | $68,660 | $33.01 |
| Credit Counselor | $52,140 | $25.07 |
| Financial Risk Specialist | $97,820 | $47.03 |
| Financial Examiner | $86,320 | $41.50 |
| Tax Examiners and Collectors, and Revenue Agents | $59,990 | $28.84 |
| Project Management Specialist | $97,580 | $46.91 |
More: Business and Financial Operations Occupations · all salaries in Wisconsin
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-2052. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a personal financial advisor make in Wisconsin?
The median salary for personal financial advisors in Wisconsin is $119,430 a year, or $57.42 an hour. Pay ranges from $51,760 for the lowest-paid 10% to $401,510 for the top 10%.
How much do the highest-paid personal financial advisors make in Wisconsin?
The top 10% of personal financial advisors in Wisconsin earn at least $401,510 a year. The top 25% earn $205,600 or more.
What is the starting pay for personal financial advisors in Wisconsin?
Entry-level pay (the 10th percentile) is about $51,760 a year, and a quarter of personal financial advisors earn $77,730 or less.
How many personal financial advisors work in Wisconsin?
About 5,200 personal financial advisors are employed in Wisconsin, not counting the self-employed.