Model salary in San Francisco-Oakland-Fremont, CA
Models in the San Francisco-Oakland-Fremont, CA metro area earn a median of $48,570 a year ($23.35 an hour), based on BLS data for this job.
Pay ranges from $34,320 for the lowest-paid 10% to $113,120 for the top 10%. That is about the same as the national median of $48,470. Pay here is 15% lower than the California statewide median of $57,400. The average (mean) salary is $59,630, above the median because a few high earners pull it up.
Pay range for models in San Francisco-Oakland-Fremont, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $34,320 | $16.50 |
| 25th percentile | $35,960 | $17.29 |
| Median | $48,570 | $23.35 |
| 75th percentile | $74,940 | $36.03 |
| 90th percentile (top earners) | $113,120 | $54.39 |
| Average (mean) | $59,630 | $28.67 |
Half of models earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $4,047.50 |
| Semi-monthly (24 a year) | $2,023.75 |
| Biweekly (26 a year) | $1,868.08 |
| Weekly | $934.04 |
| Hourly | $23.35 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $48,570 salary, see how much house you can afford in California at today's mortgage rates, or work out a payment with the mortgage calculator.
Model salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Los Angeles-Long Beach-Anaheim, CA | $109,820 | 400 |
Highest-paying states for models
| State | Median salary |
|---|---|
| Arizona | $109,910 |
| New York | $107,280 |
| New Jersey | $60,520 |
| California | $57,400 |
| Illinois | $53,280 |
| Maryland | $47,170 |
| Texas | $46,840 |
| Florida | $45,900 |
| Virginia | $45,720 |
| Rhode Island | $45,060 |
See Model pay in every state or the California statewide figures.
Related jobs in San Francisco-Oakland-Fremont, CA
| Job | Median salary | Hourly |
|---|---|---|
| Sales and Related Workers, All Other | $60,050 | $28.87 |
| Real Estate Sales Agent | $70,990 | $34.13 |
| Demonstrators and Product Promoters | $45,020 | $21.64 |
| Sales Engineer | $151,610 | $72.89 |
| Retail Salesperson | $43,850 | $21.08 |
| Cashier | $41,270 | $19.84 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $96,960 | $46.61 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $93,100 | $44.76 |
| First-Line Supervisors of Retail Sales Workers | $58,950 | $28.34 |
| Securities, Commodities, and Financial Services Sales Agents | $102,290 | $49.18 |
| Counter and Rental Clerks | $47,740 | $22.95 |
| Insurance Sales Agent | $95,640 | $45.98 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $130,710 | $62.84 |
| First-Line Supervisors of Non-Retail Sales Workers | $105,130 | $50.54 |
More: Sales and Related Occupations · all salaries in San Francisco-Oakland-Fremont, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-9012. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a model make in San Francisco-Oakland-Fremont, CA?
The median salary for models in the San Francisco-Oakland-Fremont, CA metro area is $48,570 a year, or $23.35 an hour. Pay ranges from $34,320 for the lowest-paid 10% to $113,120 for the top 10%.
How much do the highest-paid models make in San Francisco-Oakland-Fremont, CA?
The top 10% of models in the San Francisco-Oakland-Fremont, CA metro area earn at least $113,120 a year. The top 25% earn $74,940 or more.
What is the starting pay for models in San Francisco-Oakland-Fremont, CA?
Entry-level pay (the 10th percentile) is about $34,320 a year, and a quarter of models earn $35,960 or less.