Marketing Manager salary in San Francisco-Oakland-Fremont, CA
Marketing Managers in the San Francisco-Oakland-Fremont, CA metro area earn a median of $220,480 a year ($106.00 an hour), based on BLS data for 11,170 workers.
Pay ranges from $133,990 for the lowest-paid 10% to $333,430 for the top 10%. That is 32% higher than the national median of $166,790. Pay here is 14% higher than the California statewide median of $193,620. There are 4.7 marketing managers per 1,000 jobs here — the job is 1.9× more common than nationally. The average (mean) salary is $235,920, above the median because a few high earners pull it up.
Pay range for marketing managers in San Francisco-Oakland-Fremont, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $133,990 | $64.42 |
| 25th percentile | $174,750 | $84.02 |
| Median | $220,480 | $106.00 |
| 75th percentile | $309,110 | $148.61 |
| 90th percentile (top earners) | $333,430 | $160.30 |
| Average (mean) | $235,920 | $113.42 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $18,373.33 |
| Semi-monthly (24 a year) | $9,186.67 |
| Biweekly (26 a year) | $8,480 |
| Weekly | $4,240 |
| Hourly | $106.00 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $220,480 salary, see how much house you can afford in California at today's mortgage rates, or work out a payment with the mortgage calculator.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | 7,300 |
| San Diego-Chula Vista-Carlsbad, CA | $174,840 | 3,790 |
| Los Angeles-Long Beach-Anaheim, CA | $171,900 | 18,550 |
| Santa Maria-Santa Barbara, CA | $170,920 | 340 |
| Oxnard-Thousand Oaks-Ventura, CA | $169,540 | 620 |
| Santa Cruz-Watsonville, CA | $168,980 | 150 |
| Sacramento-Roseville-Folsom, CA | $164,270 | 1,610 |
| Napa, CA | $163,870 | 120 |
| Redding, CA | $161,910 | 70 |
| Santa Rosa-Petaluma, CA | $161,720 | 300 |
| Vallejo, CA | $161,560 | 120 |
| Modesto, CA | $160,520 | 160 |
| San Luis Obispo-Paso Robles, CA | $160,490 | 120 |
| Riverside-San Bernardino-Ontario, CA | $157,670 | 1,840 |
| Salinas, CA | $155,940 | 130 |
| Stockton-Lodi, CA | $153,830 | 230 |
| Bakersfield-Delano, CA | $149,960 | 240 |
| Merced, CA | $148,670 | 50 |
| Visalia, CA | $140,040 | 100 |
| Fresno, CA | $139,990 | 430 |
| Chico, CA | $139,830 | 60 |
| Hanford-Corcoran, CA | $135,200 | 30 |
| Yuba City, CA | $130,000 | 40 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the California statewide figures.
Related jobs in San Francisco-Oakland-Fremont, CA
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $170,810 | $82.12 |
| Public Relations Manager | $192,720 | $92.66 |
| Fundraising Manager | $157,750 | $75.84 |
| Advertising and Promotions Managers | $181,250 | $87.14 |
| General and Operations Managers | $149,990 | $72.11 |
| Computer and Information Systems Managers | $232,890 | $111.97 |
| Managers, All Other | $210,080 | $101.00 |
| Financial Manager | $216,150 | $103.92 |
| Medical and Health Services Managers | $166,310 | $79.96 |
| Property, Real Estate, and Community Association Managers | $82,540 | $39.69 |
| Natural Sciences Manager | $225,230 | $108.28 |
| Chief Executive | $288,690 | $138.79 |
| Construction Manager | $166,030 | $79.82 |
| Social and Community Service Managers | $93,410 | $44.91 |
More: Management Occupations · all salaries in San Francisco-Oakland-Fremont, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in San Francisco-Oakland-Fremont, CA?
The median salary for marketing managers in the San Francisco-Oakland-Fremont, CA metro area is $220,480 a year, or $106.00 an hour. Pay ranges from $133,990 for the lowest-paid 10% to $333,430 for the top 10%.
How much do the highest-paid marketing managers make in San Francisco-Oakland-Fremont, CA?
The top 10% of marketing managers in the San Francisco-Oakland-Fremont, CA metro area earn at least $333,430 a year. The top 25% earn $309,110 or more.
What is the starting pay for marketing managers in San Francisco-Oakland-Fremont, CA?
Entry-level pay (the 10th percentile) is about $133,990 a year, and a quarter of marketing managers earn $174,750 or less.
How many marketing managers work in San Francisco-Oakland-Fremont, CA?
About 11,170 marketing managers are employed in the San Francisco-Oakland-Fremont, CA metro area, not counting the self-employed.